For a successful construction of a solid web page, a blue print (website organization map) is required prior to a new design or optimization starts. This will ensure that all the important pages and components are in place and give offer you clear guidelines to design from. This planning stage can save the need for unnecessary redesigns or additional programming work. Think of a map for a website’s function as a blueprint for building the house you want to build. You need to know what rooms in the house will need to be constructed. A map for websites can be as easy as a document with a list of the websites in the order that they will appear in your website navigation system. The following example illustrates the identical.

1) Website Navigation

A) Main Navigation

Home Page


About the company

“Company” Team

Jobs at “Company”



In the Media

Press Releases

“Company” Events

Case Studies


“Company” Blog

Latest Articles


b) Footer Navigation

Terms & Conditions

Privacy Policy


Advertise with us

If you’re creating your own website, or designing for an organization or managing a web designer it is a crucial what is an echeck marketing strategy online since it ensures that a site is designed with all crucial pages and in the right order. It is a good idea to plan ahead and avoid tasks that are not in the scope if the strategy first, execution second formula is followed. In your planning process, you will want to include pages for navigational main as well as sub navigations and footer navigation links. Logins for the client admin area or eCommerce are referred to as utilities and should also be taken note of.

2) Website Components

When you begin to think about the rooms you want within your house (the pages on your website) it is also important to begin thinking of the components of your website as those who need to be built into your wire-frame. Think of the web components as things that you’d want in the main room of your home. Are you planning to include social media marketing widgets such as Twitter, Facebook, YouTube or LinkedIn that users can use to click? Is building your email newsletter a priority? If so, you may have a sign-up feature for your website. Things such as “Request FREE quote”, Free pdf downloads, free trial buttons, Social media profiles, awards and achievements, prestigious clients, etc. make great components for the home page on your site. It is not necessary to design your site’s components exactly as shown here, you just have to clearly document what components you would like to incorporate on the website. These elements could be out of the design process.

3) Website Wireframe

Your homepage and other pages that are crucial to your website can be architectured using a wireframe, so that your most important pages are visible , and certain actions are supported by website visitors. Consider your website as an your online marketing hub. We can use the opportunity or lose it. Visitors to your website must be guided through your site after they have reached it. Before the web designing work begins a wireframe ensures that the placement of pages along with the navigation order and other elements of the site must be placed in the right spot. A wireframe for websites is typically made in black and white to focus on the layout of where things should be on a web page before people/clients start critiquing about things such as color. The purpose of wireframes is to illustrate the location of navigation elements like”main navigation” “main navigation”, “footer navigation”, “social media buttons”, “email news letter block”, etc The goal is to outline the web’s architecture against colors, text or fonts. Wireframing is a way to ensure that the main focus is on getting the layout approved before the colors and copy be chosen. If you’ve ever bought the theme for your website you’ve probably observed the default “Lorem ipsum” text instead of the real text during the wireframing process . It shows where the text should go even if the actual text isn’t yet suitable to be used on the site. Wireframes can also be made using graphic tools . Often, they’re just drawn on a piece of paper. Wireframes can be created using or without graphic tools. Choose the one that is most suitable for your needs.

4) Elements of a Website

There isn’t a “one site fits all” solution. As tempting as it may be to begin designing websites or to move things around the time and effort spent planning can help avoid a number of fixes in the future “oops i forgot this” reactions in the near future. Think of a well-performing website not so much as the website, but instead as it’s a “web solution”. The most important elements for successful websites are:

a) Clear Website Architecture

How will the photos be like the ones we discussed during the wireframing process? Where do you want your photos to be placed? Headlines? Text? Certain segments? Call to action? Social media widgets?

B) Smart Navigation

The term “smart navigation” sounds very easy, but having a clear plan of the order of pages like “home”, “about us”, “services”, “contact us”, etc should be planned since it will make your site effective.

c) Call to Action Components

Do not forget to include all of those call to action elements like a “free trial button” or other simple words like “know more” which link to other pages of your website. Other components, such as email sign-ups, if you would like to boost the number of people who sign up to your newsletter need to be planned as part of the successful procedure.

(d) Know Your Target Market

A successful website is the one that is able to serve its market and focuses on providing excellent customer service for its customers. It is a means indirectly to sell. Don’t expect a website to sell immediately upon first glance. It’s the way in which every aspect of our marketing functions in unison through serving as well as selling which will result in marketing success. A well-planned website will aid the overall efforts of your online marketing.

5) Homepage Best Practices

To unlock the door for your website to become a web-based solution, you should always start planning first with the homepage. The homepage is like the front door to a home. It should help visitors feel that they are exactly in the exact place they’re supposed to be and help them get to the place you want them to take them. We all want to see visitors on our sites. But, we need to bring them “through” the site. And that’s exactly what happens with a smart home page.

The process of planning a website is much easier when you first start with a website map which is then transformed into a wireframe. Then, it’s time to move on to the design process in a formal manner. Make sure to include your call to action as well as other marketing elements on your home page.

The content on your homepage should clearly communicate: who you are, what you do and who you are serving. It can be done through a logo bullet points, clean web page text, images or videos.

6) Website Privacy Policy

A final aspect to integrate into the design process for your website is the web site’s “Privacy Policy”. Although it’s not as thrilling as creating your website, it is an “online marketing must.” A good privacy policy addresses the way you handle personally identifiable information, what you do or do not do with the email addresses you collect, it discloses if you utilize any tracking technologies, such as google analytics or have any type of cookies on your website. Privacy policies also reveal whether you lease or sell personal information that you collect from your site.

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